People who design product displays for drug stores, grocery stores and big box stores intentionally place products to boost sales and maximize profits. Consumer Reports recently published some information that can help you understand the tricks of the trade, and help you zero in on the best deals. Here’s where to look…..
On the lower shelves. The “bull’s-eye” location on the top shelves often have the best sellers, and often at the highest prices. Look below that area for greater savings.
To the right of the name brands. Store brands can save you as much as 73% off the name-brand price.
Under a clearance or sale sign. These signs may be enticing you to buy a name brand that may not actually be “on sale.” Name brand sale products can still be more expensive than a store-brand equivalent.
Next to a related item. Cold remedies are sometimes displayed next to the Kleenex, for example. These “shopping-basket fillers” can be good deals, but they can also attract impulsive buyers and discourage comparison shopping.
On your phone. Try using your smart phone while in the store to look up ingredients and product alternatives or to comparison shop.
End-of-aisle displays. Stores often use this space to to highlight items that are new, seasonal, or on sale. It’s where you might find discounted antihistamines during allergy season.
Also, keep in mind that some otc pain medications have the same ingredients even though they may be marketed differently. Excedrin migraine for example is just the same as Excedrin……… Consumer Reports September 2013